IRP model
Global pricing in the pharmaceutical industry is heavily influenced by IRP. At Two Scenarios, we have developed our own unique IRP model that makes it easy to calculate and predict how prices will evolve globally. We call the model IRENE, and you can subscribe to IRENE to conduct your own in-depth pricing analyses.
IRENE is developed to handle everything from global pricing issues, such as setting the price corridor and optimizing the launch sequence, to handling specific pricing challenges on the affiliate level. IRENE will support you with analyses for executive pricing decisions and help you quickly answer price change requests from affiliates.
If you subscribe to IRENE the model will be up and running in your company within a couple of days and we will give you a thorough introduction and training course to ensure you get comfortable using IRENE.
A subscription to IRENE includes:
+ on-site training and implementation.
+ access to discuss IRP-related challenges and consequences of specific local pricing with our global pricing experts.
+ IRENE support by phone, email and shared screen with our global pricing experts – anytime.
+ regularly updates of IRENE with data from our internal IRP database.
Interested to hear more?
If you are interested to hear more about Two Scenarios and IRENE we are always open for an first informal meeting or a talk on the phone. We are also happy to give you an online presentation of the model.
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