At Two Scenarios we have developed our own unique global pricing model called IRENE. IRENE is designed to forecast how and why prices of a product will evolve in countries where the product is launched or planned for launch. By identifying factors influencing prices and taking actions accordingly, IRENE helps prevent price erosions. In general, this can increase the bottom line by 1.5%.
You can subscribe to IRENE to conduct your own in-depth pricing analyses and enhance your pricing strategy.
+ Implementation and setup of IRENE within a couple of days.
+ IRENE training course to ensure you become comfortable using the model.
+ IRENE support via phone, email and shared screen.
+ Regular updates of IRENE with country-specific pricing regulations (e.g., IRP-rules).
+ Access to discuss pricing challenges and the consequences of specific local pricing with our global pricing experts.
If you are interested to hear more about Two Scenarios and IRENE we are always happy to have an an informal chat. We are also happy to give you an online presentation of the model.