Tough market conditions are set around the globe by payers and by your competitors. Even though your product has the innovation needed to obtain reimbursement, current prices can be a defining factor for payers. If you have accurate data on competing products you will be able to set the scene and make informed strategic pricing decisions.
At Two Scenarios, we have developed a pharmaceutical pricing and reimbursement monitor. We call it PRIMO, and PRIMO delivers a custom-made selection of competitor data which are collected by our experts who have experience with collecting and understanding global price databases.
You can subscribe to PRIMO and get several pricing data deliveries with an update frequency of your choice or you can get stand-alone deliveries. Regardless of which solution you choose our experts will guide you to make sure you select the relevant prices to be collected as well as make sure you are confident in interpreting the collected data.
+ Tracks competitor prices in more than 80 countries around the globe.
+ Delivers a custom-made selection of data collected by experts.
+ Includes support by phone, email and shared screen to discuss prices with our experts -anytime.
+ Monitors all relevant price levels, costs of treatment and reimbursement statuses.
+ Let you set up different product combinations and strengths and compare prices easily across markets.
+ Gives you access to price certificates.
Optimizing any launch strategy involves a thorough analysis of competitors’ prices, which sets the foundation for evaluating country-specific market conditions and making a strong market entry. The critical “yes” to get local reimbursement involves competitors’ prices in most markets.
Predicting how competitors react is uncertain. Monitoring is not. It gives you the information you need before you make a strategic pricing decision.
Don’t let unpleasant surprises keep you from recouping your investment. Current and new competitors are continuously monitored, and historical data is used to track price changes. This makes it easier to set next year’s budget and plan cost allocations accordingly.
If you are interested to hear more about Two Scenarios and IRENE we are always open for an first informal meeting or a talk on the phone. We are also happy to give you an online presentation of the model.